Secret Shi Yuzhu fifty billion fortune to come

 Secret Shi Yuzhu fifty billion fortune to come?
Shi Yuzhu's business history can be divided into two halves from top to bottom - 1997 and 1997, before the giant after giant .1997 was fearless before, shouting slogan , Shi Yuzhu cautious, careful, selling melatonin, investment banks, into online games, in the midst of the ruins, instant refining the wealth of more than 500 billion yuan. Shi Yuzhu why in the second half, He did master a set of unique housekeeping secrets for their own arena to create a few aspect of the about Shi Yuzhu resume before 1997.
Shi Yuzhu, born in 1962 in Anhui Huai northern city of .1980, the Shi Yuzhu to the county out of the first, mathematical 119 points (out of 120 points) was admitted to Zhejiang University Department of Anhui Province after graduation assigned to the Bureau of Statistics, when he was 24 years old. As a result of outstanding,UGG boots, was as the third tier, taken at Shenzhen University.
However, after reading graduate, Shi Yuzhu determined to quit business. when he registered When the plane flew to Shenzhen, the body is Dongnuexijie all the belongings of 4000 yuan, and his effort spent 9 months out of the M-6401 development of desktop publishing printing system.
1989  8 on 2, He used the newspaper element; month later, 4,000 yuan in exchange for 10 million ad return; 4 months later, the new ads for his investment and earn 100 million.
this year, Shi Yuzhu had the idea of founding the company, he to: ; implementation of the strategic shift, the headquarters moved from Shenzhen, Zhuhai, printing systems sold a total of 28,000 units, profit 35 million yuan. to July 1993, the second-largest private high-tech enterprise, with M-6405 Han-card, Chinese notebook computers, tablet PC and other 5 leading products.
1994 year, building a giant ground-breaking. This was originally planned to build 18 storey building, in public hot baseball and leadership were encouraged to continue increasing the height from 18 storeys to 38 layers, 54 layers, 64 layer, and finally rose to 70 layers, known as the tallest building in China at that time, investment from 2 billion to 1.2 billion. Shi Yuzhu basically way of fund raising and fund-raising sale of flats of flowers, raising over 100 million yuan.
the same in 1994, Shi Yuzhu found that the rapid development of computer and Chinese cards have lost need to exist, if it continues in software, carry but rampant piracy, So a portion of attention to the health care products, brain gold project started.
1995, the Giants launched the , advertising a million. Shi Yuzhu by funds not completed on schedule, the parties have come creditors, the giant cash flow completely broken, the media, now. With the account been seized. wages. What is wrong? he was afraid he does not want to complete, the newspaper article calling him a chapter and then read, the more ruthless yelled to read more and see the failure of others to his internal struggle sessions element huge debt, the past 10 years, I have been rest on its laurels. If his savings eaten up, I am sure and dangerous. three management; Third, allow enterprises to always keep plenty of cash flow.
Beyond this, there is a Shi Yuzhu greatest achievement, that is, research to understand the consumer.
In this regard, Shi Yuzhu the most painful experience.
sensation, and we in the major cities is not a full-page newspaper ad is collapsed version (that is, two full-page together), fame. Yes, but the advertising effect is zero, because we do not know what consumers want. a habit, who spending my product, I put him thoroughly studied. One day is not thoroughly studied, I'll pain the day. br> stubbornly persists, no one left. and Shi Yuzhu has two projects on hand to choose from, one is health care products Melatonin, which he started another software.
Shi Yuzhu calculations, software While profits are high, but the market is relatively limited, if you want to pay 2 billion, estimated to be 10 years, health care products not only the market is large and has just started,UGG boots cheap, do melatonin up to 5 years.
1998, the dead end to find a friend Shi Yuzhu borrowed 50 million, started operation melatonin.
the hands of only a mere 50 million, has no room for holding Shi Yuzhu high as before and then play, was famous in the end, he Jiangyin as a base to stage a comeback. Jiangyin is A county-level city in Jiangsu Province, located in southern Jiangsu, strong purchasing power, from Shanghai, Nanjing, are very close. in Jiangyin start, put the advertising costs will not exceed 10 million yuan and 10 yuan in Shanghai is not enough to make a version of the advertising costs.
This is almost the last chance, he had no choice to be a hit.
market before starting Jiangyin, Shi Yuzhu first do a string town, house to house search. As young people go out to work during the day at home are old lady, long time nobody in sight. Shi Yuzhu a go, they are particularly pleased, Shi Yuzhu to move a bench courtyards with them chat, chat in the first-hand investigation.
use? eat, but I was reluctant to buy. I am waiting for my son na! told his son, but the empty box on the prominent places suggest.
Shi Yuzhu sensitive to one of great tricks, he capitalize on the trend, and later launched a well-known ad received melatonin more than 100 million yuan in sales, any one of these two points is enough to make it difficult to find opponents.
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prior to listing in melatonin, Shi Yuzhu with 300 potential customers in-depth exchanges on marketing problems may be encountered in all and let in a touch. Finally, Shi Yuzhu bottom of my heart, and he confidently to everyone in the company, said: soon be able to do the amount of 10 billion. million in products, slowly forming a repeat customers, many elderly people holding an empty box went to the pharmacy melatonin buy, the more buy, the more vigorously they asked.
legitimate pharmacies saw the empty box Melatonin and the door not seen Dealers worry, the melatonin ad the.